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...PRESS RELEASE...

The MONTE-CARLO TV FESTIVAL and EURODATA TV WORLDWIDE
announce the WINNERS of the
4th INTERNATIONAL TV AUDIENCE AWARDS

The Monte-Carlo TV Festival and Eurodata TV Worldwide have joined forces in order to reward programs who delivered the highest ratings worldwide.

David Tomatis, Chief Executive Officer of the Festival and Jacques Braun, Médiamétrie Executive Director and Eurodata TV Worldwide Vice President, revealed the winners of the 4th International TV Audience Awards Thursday night June 11th at the 49th Monte-Carlo Television Festival Awards Ceremony at the Grimaldi Forum in Monaco.

Are rewarded the programs delivering the highest ratings worldwide in 2008 across five continents in three categories: "Drama TV Series", "Comedy TV Series", and "Telenovelas / Soap Operas".

Revealed on the occasion of the Monte Carlo TV Festival Press Conference in Paris, the nominees were pre-selected among the fifteen best imported fiction programs in 66 countries, i.e. 1.6 billion potential viewers.

For the most-watched television shows, the winners are:

 House (USA) for "Drama TV Series"
in competition with CSI Las Vegas (USA) and CSI: Miami (USA)
House gathered more than 81.8 million viewers worldwide in 2008*.

 Desperate Housewives (USA) for "Comedy TV Series"
in competition with Monk (USA) and Ugly Betty (USA).
Desperate Housewives gathered more than 56.3 million viewers worldwide in 2008*.

 The Bold and The Beautiful (USA) for "Telenovelas / Soap Operas"
in competition with Marina (Mexico) and The Young and the Restless (USA).
The Bold and The Beautiful gathered more than 24.5 million viewers worldwide in 2008*.

* Total of TV ratings of the best performing episode in the broadcast countries among the 66 countries included in the survey.

Source : Eurodata TV Worldwide / AGB CDI Dominicana (Dominican Republic) / AGB Nielsen Media Research (Croatia, Cyprus, Greece, Hungary, Indonesia, Ireland, Malaysia, New Zealand, Philippines, Poland, Serbia, Slovenia, South Korea, Taiwan, Venezuela) / AGB NMR-TIAK (Turkey) / AGF-GfK (Germany) / AGTT-GfK Teletest (Austria) / ATO-Mediaresearch (Czech Republic) / Audience Measurement and Analytics Ltd. (aMap) (India) / Auditel-AGB NMR Italy / BARB-TNS UK / BBM NMR Canada / Capacent Iceland / CIM-GfK Audimetrie (Belgium) / CSM Media Research (China & Hong Kong) / Finnpanel Oy (Finland) / GfK Romania-Copyright: Armadata SRL / GfK Ukraine / IBOPE Media Information (Chile, Colombia, Mexico) / Ipsos MediaCT (Kuwait, Saudi Arabia) / Ipsos Stat Lebanon AGB NMR / Mareco Index Bosnia / Marktest Audimetria-Mediamonitor (Portugal) / Mediafax Inc (Puerto Rico) / Médiamétrie-Médiamat (France) / MMS Mediamätning I Skandinavien AB (Sweden) / Nielsen Media Research USA / PMT-TNS SK (Slovakia) / Publica Data AG-Telecontrol (Switzerland) / Regional TAM-AGB NMR (Australia) / SAARF - AGB Nielsen TAM (South Africa) / SKO Stichting Kijkonderzoek (Netherlands) / TNS Audiencia de Medios (Spain) / TNS Emor (Estonia) / TNS Gallup (Lithuania, Norway) / TNS Gallup Media (Russia) / TNS Gallup Media Asia (Kazakhstan) / TNS GallupTV-Meter (Denmark) / TNS Latvia / TNS Media Vietnam / TNS TV Media Panel (Egypt) / TNS Telegal-IARB (Israel) / TNS TV Plan (Bulgaria) / TNS Singapore / TV MR AZ - AGB NMR (Azerbaijan) / TV MR GE - AGB NMR (Georgia) /  TV MR MLD – AGB NMR (Moldova) / Video Research Ltd (Japan)

Scope of Survey : Australia (Regional TAM), Austria, Azerbaijan, Belgium, Bosnia, Bulgaria, Canada, Chile, China, Colombia, Croatia, Cyprus, Czech Republic, Denmark, Dominican Republic, Egypt, Estonia, Finland, France, Georgia, Germany, Greece, Hong Kong, Hungary, Iceland, India, Indonesia, Ireland, Israel, Italy, Japan, Kazakhstan, South Korea, Kuwait, Latvia, Lebanon, Lithuania, Malaysia, Mexico, Moldova, Netherlands, Norway, New Zealand, Philippines, Poland, Portugal, Puerto Rico, Romania, Russia, Saudi Arabia, Serbia, Singapore, Slovakia, Slovenia, South Africa, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, Ukraine, United Kingdom, USA, Venezuela, Vietnam.

About Eurodata TV Worldwide
Created by Médiamétrie, Eurodata TV Worldwide distributes programming and audience information, based on its partnership with the national institutes operating people meter systems throughout the world. Today, Eurodata TV Worldwide’s database contains more than 2000 channels in more than 80 countries and provides an exhaustive amount of daily program information including: content, production, international distribution and the audience levels for targeted programs, all data emanating directly from the relevant authorized institute based in each country around the world. These data provide a range of services which help in the decision-making process of international professionals within the audio-visual world like producers, distributors, broadcasters, copyright organisations, sponsors, etc.

Remember that Médiamétrie is the French inter-professional company which measures the audiences of both audio-visual and interactive mediums. It’s aim is to ensure audience and performance measurement for the audio-visual and interactive medias and in addition to attain the high level of quality to be the unique professional reference for all the market players with the general consensus. Médiamétrie was created in 1985, and has developed it’s Television, Radio, Cinema, Internet and New Media activities in France and abroad.

For all press information please contact
Isabelle Maurice – Médiamétrie
Tel : + 33 1 47 58 97 55
imaurice@mediametrie.fr / www.mediametrie.fr

Geneviève Revel - Monte-Carlo Television Festival
Tel: + 377 93 10 40 60 – Fax : + 377 93 50 70 14
g.revel@tvfestival.com